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On September 14, 2022, Google lost the appeal of a €4.125 billion (£3.5 billion) fine, which was ruled to be paid after it was proved by the European Commission that Google forced Android phone-makers to carry Google’s search and web browser apps. EU competition commissioner Margrethe Vestager said Google had violated EU antitrust rules by “imposing anti-competitive contractual restrictions on third-party websites” that required them to exclude search results from Google’s rivals. According to Google employees, the Israeli military could use this technology to expand its surveillance of Palestinians living in the occupied territories.

• At that time Page, Brin and Schmidt agreed to work together at Google for 20 years, until the year 2024.
• Google has been criticized for continuing to collect location data from users who had turned off location-sharing settings.
• You can also control what data is saved in your account with easy on/off controls, and even delete your data by date, product, and topic.
• In July 2013, Google introduced the Chromecast dongle, which allows users to stream content from their smartphones to televisions.

The project was canceled in December following the backlash it garnered both externally and internally within the company. In 2017, three women sued Google, accusing the company of violating California’s Equal Pay Act by underpaying its female employees. It was ruled in 2025 by the Justice Department alongside 17 other states that Google operates a monopoly in online advertising technology. The DoJ also sought a ban on Google re-entering the browser market for five years and restrictions on its investments in rival search or AI technologies.

Page and Brin originally nicknamed the new search engine “BackRub” because the system checked backlinks to estimate the importance of a site. Page and Brin would also use their friend Susan Wojcicki’s garage as their office when the search engine was set up in 1998. Google began in January 1996 as a research project by Larry Page and Sergey Brin while they were both PhD students at Stanford University in California, United States. The company has received criticism involving issues such as privacy concerns, tax avoidance, censorship, search neutrality, antitrust, and abuse of its monopoly position. Google’s other ventures outside of internet services and consumer electronics include quantum computing (Willow), self-driving cars (Waymo), and transformer models (Google DeepMind).

Most employees were also working from home due to the COVID-19 pandemic and the success of it even led to Google announcing that they would be permanently converting some of their jobs to work from home In April 2020, due to the COVID-19 pandemic, Google announced several cost-cutting measures. Later in 2019, some workers accused the company of retaliating against internal activists. Google CEO Sundar Pichai accused Damore of violating company policy by “advancing harmful gender stereotypes in our workplace”, and he was fired on the same day. Google became Alphabet’s largest subsidiary and the umbrella company for Alphabet’s Internet interests.

The company announced the two locations will generate 169.5 megawatts of power, enough to supply 55,000 homes. In October 2006, the company announced plans to install thousands of solar panels on its Mountain View campus to provide up to 1.6 Megawatt of electricity, enough to satisfy approximately 30% of the campus’ energy needs. The new campus, reported to be the company’s largest outside the United States, will accommodate 13,000 employees. In November 2013, Google announced plans for a new London headquarter, a 1 million square foot office able to accommodate 4,500 employees. Called Google Hudson Square, the new campus is projected to more than double the number of Google employees working in New York City.

In September 2024, Competition and Markets Authority (CMA) provisionally found that Google engaged in anti-competitive practices in the online advertising technology market, potentially harming thousands of UK publishers and advertisers. In August 2024, District of Columbia U.S. District Court Judge Amit Mehta ruled that Google held a monopoly in online search and text advertising in violation of Section 2 of the Sherman Antitrust Act. On March 20, 2019, the European Commission imposed a €1.49 billion ($1.69 billion) fine on Google for preventing rivals from being able to “compete and innovate fairly” in the online advertising market. In 2019, a hub for critics of Google dedicated to abstaining from using Google products coalesced in the Reddit online community /r/degoogle.

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Google had previously been accused of surveilling and firing employees who were suspected of organizing a workers union. The formation of the union is in response to persistent allegations of mistreatment of Google employees and a toxic workplace culture. In a lawsuit filed January 8, 2018, multiple employees and job applicants alleged pin up online casino Google discriminated against a class defined by their “conservative political views, male gender, and/or … Caucasian or Asian race”. In 2013, a class action against several Silicon Valley companies, including Google, was filed for alleged “no cold call” agreements which restrained the recruitment of high-tech employees. In an effort to maintain the company’s unique culture, Google designated a Chief Culture Officer whose purpose was to develop and maintain the culture and work on ways to keep true to the core values that the company was founded on.

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One of its first projects was to develop a viable plug-in hybrid electric vehicle that can attain 100 miles per gallon. Google continued to monetize and profit from sites propagating climate disinformation even after the company updated their policy to prohibit placing their ads on similar sites. The company also actively funds and profits from climate disinformation by monetizing ad spaces on most of the largest climate disinformation sites.

• The company opened on the NASDAQ National Market under the ticker symbol GOOGL with an offering of 19,605,052 shares at a price of $85 per share.
• In response, Google threatened to close off access to its search engine in Australia.
• Some of Google’s services, such as Gmail, Google News, Orkut, and AdSense, originated from these independent endeavors.
• Upon discovering Ding had been in contact with Chinese state-owned companies, Google notified the FBI, who carried on the investigation of the data breach.
• In December 2016, Google announced that—starting in 2017—it would purchase enough renewable energy to match 100% of the energy usage of its data centers and offices.
• In April 2015, Google announced Project Fi, a mobile virtual network operator, that combines Wi-Fi and cellular networks from different telecommunication providers in an effort to enable seamless connectivity and fast Internet signal.

Antitrust

In November 2018, Google announced its plan to expand its New York City office to a capacity of 12,000 employees. On January 25, 2020, the formation of an international workers union of Google employees, Alpha Global, was announced. As a motivation technique, Google uses a policy known as Innovation Time Off, where Google engineers are encouraged to spend 20% of their work time on projects that interest them. In addition to its 100,000+ full-time employees, Google used about 121,000 temporary workers and contractors, as of March 2019.update

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Even with the new policy, Google may remove information from only certain but not all search queries. In 2022, Google began accepting requests for the removal of phone numbers, physical addresses and email addresses from its search results. Google spent “tens of millions of dollars” on getting major publishers such as Ubisoft and Take-Two to bring some of their biggest games to Stadia. In 2021, the Alphabet Workers Union was founded, composed mostly of Google employees.

The same December, it was announced that a $1 billion, 1,700,000-square-foot (160,000 m2) headquarters for Google would be built in Manhattan’s Hudson Square neighborhood. In March 2018, Google’s parent company Alphabet bought the nearby Chelsea Market building for $2.4 billion. In 2021, court documents revealed that between 2018 and 2020, Google ran an anti-union campaign called Project Vivian to “convince them (employees) that unions suck”.

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In March 2025, Google agreed to acquire Wiz, a New York-based cybersecurity startup focusing on cloud computing, for US$32 billion. The initiative focuses on creating localized AI technologies, with an emphasis on integrating Arabic language capabilities and enabling widespread cloud adoption. This AI hub is projected to contribute up to $71 billion to Saudi Arabia’s economy by advancing AI-driven solutions tailored to the region’s specific needs and training local talent. In November 2024, Google announced the establishment of a new AI hub in Saudi Arabia, aiming to support the Kingdom’s economic growth and technological development as part of its Vision 2030 initiative. The EU Court of Justice found that Google’s treatment of rival shopping searches, which the court referred to as “discriminatory”, was in violation of the Digital Markets Act.

Other Palestinian employees have described an “institutionalised bias” within the company. On May 1, 2023, Google placed an ad against the Brazilian Congressional Bill No. 2630, an anti-disinformation law that was about to be approved, on its search homepage in Brazil, calling on its users to ask congressional representatives to oppose the legislation. In a 2022 National Labor Relations Board ruling, court documents suggested that Google sponsored a secretive project—Project Vivian—to counsel its employees and to discourage them from forming unions. In October 2020, the company pledged to make the packaging for its hardware products 100% plastic-free and 100% recyclable by 2025. In September 2020, Google announced it had retroactively offset all of its carbon emissions since the company’s foundation in 1998. In December 2016, Google announced that—starting in 2017—it would purchase enough renewable energy to match 100% of the energy usage of its data centers and offices.

This includes sales of apps, purchases made in-app, digital content products on Google and YouTube, Android and licensing and service fees, including fees received for Google Cloud offerings. Department of Defense announced that Google had received a $200 million contract for AI in the military, along with Anthropic, OpenAI, and xAI. Google reportedly said “the deal would help artificial-intelligence companies get better security and use more than one cloud service.” In July 2025, the U.S. Wiz, a company located in the U.S. and Israel, was cofounded in 2020 by Assaf Rappaport.

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In April 2018, thousands of Google employees, including senior engineers, signed a letter urging Google CEO Sundar Pichai to end this controversial contract with the Pentagon. Google provided anonymized location data from devices in the area, which raised privacy concerns due to the potential inclusion of unrelated protesters. In 2020, the FBI used a geofence warrant to request data from Google about Android devices near the Seattle Police Officers Guild building following an arson attempt during Black Lives Matter protests. In August 2024, Google sent an email to users informing them of its legal obligation to disclose certain confidential information to U.S. government authorities. Reuters reported that the lawsuit alleged that Google’s CEO Sundar Pichai sought to keep the users unaware of this issue. On January 21, 2019, French data regulator CNIL imposed a record €50 million fine on Google for breaching the European Union’s General Data Protection Regulation.